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What is an Email List? and Why Your Business Needs One

what is an Email List
Laurel Anderson
September 29, 2021

Email list = Relationships  

Does marketing make you feel uncomfortable like you’re being pushy, or too salesy?
Take a minute and think about “What do I have to offer my client?”

Whether it’s a product or service, you created it to help people. It may help them with a problem, it could make their lives easier, or just bring a little joy into their lives. The person you created your product or service for needs you and if you don’t find a way to tell them how you can help them then you are doing them a disservice.

How do you get to know your ideal client? How do you build a relationship? You ask them about their wants, their needs, their desires. You have to have a conversation.

Making the connection

And the way that you do this is with your email list. You may think,” You might think “I’m on Instagram, or Facebook or any other social platform.”  But know this, these platforms are businesses. The audience you build is not yours. For instance, they can change the rules at any time, and all those relationships you think you’re building could go up in smoke.

Social media is how you drive people to your email list. First, someone who signs up for your list is inviting you into their home, pouring you a cup of coffee, and giving you their attention. Second, this is where you ask them about what they need, and how you can help them, Third, they’ll give you their attention and finally their trust.

An email list can guide your client to your:

  • Website
  • Blog
  • Courses
  • Events
  • Offerings

Wherever else you want them to go to receive the products and services you’ve created to help them.

How do I make an email list?

One program that you can use to create an email list is called Mailchimp that’s a free service for up to 2,000 subscribers.

They have free email templates with the ability to use photos and videos. As well, you can automate a sequence of emails and have access to forms like sign-up forms and landing pages.

If this all sounds like Greek to you, our next blog will go into more detail as to the mechanics of some of these features.

If you already have an email list, fantastic!

Consistent communication with your people is crucial to building a relationship and trust, and though they may never buy your product or service, they’ll know someone who does.

An email list gives you the opportunity to ask them about their needs. They’ll give you the very words you can use on your social media, blogs, and email marketing, so they’ll be asking you how did you get into their head, and think their thoughts!

Stay tuned

Our next blog is about how to use MailChimp and how to write an engaging email that will create the relationship you want with your client because only you have your perspective and your heart.
Your email list is the way to share it and make the biggest impact on people’s lives.


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1 Comment

  1. Andrea

    Lovely read, thank you. I agree, collecting data ( email addresses ) is crucial to create communication, dialogue, and to keep in contact with current clients and potential clients. Using your data in conjunction with an online automated marketing platform ( Mailchimp ) and also managing your contacts in a proper CRM like Hubspot is a winning combination. Looking forward to reading your next blog! Thank you!


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